2021-03-18 Biggest news! Letin Automobile has signed a design contract with Pininfarina, a top design firm in Italy.

On March 18, Letin Automobile officially announced that it has become a strategic partner with Pininfarina, the world's top design company, with a view to cooperate in product styling design in the future. This signing indicates another solid step for Letin Automobile on the road of K-Car in China and shows the forward-looking strategy of Letin internationalization. Xin Shu, General Manager of Letin Automobile, Simone Tassi, General Manager of Pininfarina (Shanghai) and other relevant leaders attended the signing ceremony. 

Letin hand in hand with Pininfarina, deepening the short and medium distance market planning.

In the era of increasingly homogenized appearance design and modeling of home cars, it is easy for customers to find that more and more cars have similar appearance. At the same time, with the improvement of social awareness and the development of new energy vehicles, environmental protection and low carbon lifestyle is increasingly respected by people. So far, the head of Letin said: "this cooperation with Pininfarina (Italy's top international design company), both sides will work together for better quality, more professional research and development and design of new energy vehicles, to meet the aesthetic needs of consumers, to create more rich content of products, to create a global competitive new energy vehicles."

In the future, the two companies will also jointly develop and design more suitable new energy vehicles for medium and short distance travel. In addition, the representative of Pininfarina said that both parties will jointly explore a new design language, which is also good for Pininfarina to deep dive into Chinese market, with a view to help Letin Automobile develop market deeply for a better travel solution of 600 million urban residents.

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Pininfarina was founded in 1930, known as "pearl on the crown" of global industrial design. As a preferred design company for Ferrari, Pininfarina has designed many legend models for Ferrari. With long-term and in-depth cooperation with Rolls-Royce, Alfa Romeo, Maserati, BMW, etc., the company has designed more than 600 classic models for global mainstream car companies.